Digital Marketing Latest Trends
By: Sajjad Yaqub
Digital Marketing Trends to Watch Out for in 2020
In the year of 2020 Digital marketing, simply put, cannot be ignored. As digital trends develop every year, marketers should always be conscious of the changes in order to easily adapt to emerging technologies and stay ahead in the present market. It will help them to gain a competitive edge and become able to develop new ways to expand their businesses, generate leads and improve the relationship with their existing clients.
so if you want to go where the people are, you need to be active online. The influence of the digital landscape, or cyberspace, has been steadily growing since the 1990s, and now, just some decades later, it is a major virtual environment for the large majority of people on the planet.
#Voice Search-Voice Interaction Is Going Up
#Voice Search-Voice Interaction Is Going Up
There are commonly two types of voice search: Those that are executed by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which provide searchers immediate voice answers to their questions and those that are installed in desktops(PC), and smartphones such as Siri and Google Assistant which display written search results.
Nowadays top brands are thinking more about how to present their promises using voice-enabled devices because they are affordable and offer better capabilities than ever before while more visitors are using voice search to associate with these brands.
Businesses should also focus their outreach efforts on using voice engine optimization(VEO). Marketers have to use a more natural language SEO to create content accordingly. This requires them to think out what their target audience may use in their voice queries as well as focus on long-tail keywords because peoples are likely to be more specific when asking a question. For instance, in one
question, a shopper may request information about time, price, location and other details which sound heavy or complicated for written search queries.
Messaging traffic is expected to double by 2020. This is pushed by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillion by 2019 globally.
#Micro Moments
As more users are accessing their online activities using their smartphones, marketers continue to leverage micro-moments to capture their audience’s attention and fulfill their instant decisions.
Whenever a customer searches for something, looks for a nearby shop, wants to finalize a task or makes a purchase, marketers can get an advantage of these types of micro-moments to create targeted content and advertising.
In order for marketers to succeed in using micro-moments, they should learn the basic practices of each one. Let’s take for example the “I-want-to-go-moments”. Jewelry stores can take advantage of such a moment by capitalizing on “near me” searches, which have grown 2X between 2015 and 2017 according to Google. This requires storefronts to optimize their locations on their websites or mobile apps. Furthermore, they can go even beyond that by making ads for their store’s location or popular products to improve their visibility in search engines(google) and reach their customers at the appropriate time.
#Uses of Facebook May Be Peaking
The good news is that Facebook is still currently the no. 1 social media platform in the United States as well as India with an impressive number of users being over the age of 65. So for marketing that targets a senior demographic, there simply isn’t a good platform. On the other hand, Facebook had a difficult 2018, with a data breach that affected approx 14 million users, increase a reputation for being the platform of choice for weaponized, political propaganda, and a continuing drop in popularity with modern demographics, so much so that many people feel the relationship between the public and Facebook may be changing.
It's very important for future digital marketers to really look at who their target market may be, because Facebook may be unsuitable for some campaigns, especially as it continues to trend downwards with younger demographics. Make no mistake, Facebook is still massive, and many Peoples continue to check in on it, but be more judicious with who you are marketing to, and make sure they are still on Facebook, or you are targeting the wrong social media platform.
#Instagram is a Hit with the youngster
Fortunately for Facebook, their massive threat is no threat at all since they bought Instagram. The image and video-based social media platform are optimized to make it very easy for users to share photos and videos from their mobile, which is now the most ubiquitous computing device on the planet and rapidly growing as the computer of choice for the general people.
Instagram’s meteoric rise has already passed 1 billion users, an impressive achievement. That means it is one of the best growing social media platforms and, perhaps more importantly, maximum of its user-base is the coveted younger demographic, especially under 30, that Facebook is losing now, due to its reputation as the social media platform for “old people.”
#Video Is a Must- Captured Live Videos
Video is winning the race of most successful medium of marketing in 2020 and this is set to continue into 2021. This makes sense, because the average attention span of users is short, and most people would prefer to watch a video than read a blog post.
Next year, live video feeds will increase, but the important aspect going forward will be originality. Interactive video and imaginative video marketing that encourages user or consumer engagement will quickly outpace video for the sake of moving pictures. Consumers become bored quickly- brands that use video to engage and excite peoples will win.
The significance of video cannot be understated according to Hubspot. Just simply adding a video to an e-mail boosts click-through rate by a staggering 200–300 percents, and placing one on a landing page increases conversion rate by 80 percent.
Businesses should also focus their outreach efforts on using voice engine optimization(VEO). Marketers have to use a more natural language SEO to create content accordingly. This requires them to think out what their target audience may use in their voice queries as well as focus on long-tail keywords because peoples are likely to be more specific when asking a question. For instance, in one
question, a shopper may request information about time, price, location and other details which sound heavy or complicated for written search queries.
#Smarter Chat-Chatbot Use Will Increase
Chatbots have been rising in recent years and still persists in 2020. According to research, 45% of end users like to use Chatbots as a major means of communication in client service.
Chatbots perform a critical role in improving the customer experience and allow marketers to better engage with their audience - without doing much. They suggest real-time assistance to the user, dedicated support and proactive interactions where they ask questions to recognize the real problem.
For instance, a visitor landing on a website is linked via chatbot and asked to request assistance or get more information about the product. If he chooses the first option, he will be transferred to a representative for help and if he selects the second option, he will be asked a series of automated questions or redirected to their specific blog or FAQ page.
Another rising trend is Whats app Business Messaging(WBM), which has become one of the most used messaging apps worldwide according to Statista(market research and business intelligence portal). Besides, it’s no longer restricted to personal usage, because businesses are using the application on a daily basis for their daily activities.
Chatbots have been rising in recent years and still persists in 2020. According to research, 45% of end users like to use Chatbots as a major means of communication in client service.
Chatbots perform a critical role in improving the customer experience and allow marketers to better engage with their audience - without doing much. They suggest real-time assistance to the user, dedicated support and proactive interactions where they ask questions to recognize the real problem.
For instance, a visitor landing on a website is linked via chatbot and asked to request assistance or get more information about the product. If he chooses the first option, he will be transferred to a representative for help and if he selects the second option, he will be asked a series of automated questions or redirected to their specific blog or FAQ page.
Another rising trend is Whats app Business Messaging(WBM), which has become one of the most used messaging apps worldwide according to Statista(market research and business intelligence portal). Besides, it’s no longer restricted to personal usage, because businesses are using the application on a daily basis for their daily activities.
Messaging traffic is expected to double by 2020. This is pushed by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillion by 2019 globally.
#Micro Moments
In order for marketers to succeed in using micro-moments, they should learn the basic practices of each one. Let’s take for example the “I-want-to-go-moments”. Jewelry stores can take advantage of such a moment by capitalizing on “near me” searches, which have grown 2X between 2015 and 2017 according to Google. This requires storefronts to optimize their locations on their websites or mobile apps. Furthermore, they can go even beyond that by making ads for their store’s location or popular products to improve their visibility in search engines(google) and reach their customers at the appropriate time.
#Instagram is a Hit with the youngster
Fortunately for Facebook, their massive threat is no threat at all since they bought Instagram. The image and video-based social media platform are optimized to make it very easy for users to share photos and videos from their mobile, which is now the most ubiquitous computing device on the planet and rapidly growing as the computer of choice for the general people.
Instagram’s meteoric rise has already passed 1 billion users, an impressive achievement. That means it is one of the best growing social media platforms and, perhaps more importantly, maximum of its user-base is the coveted younger demographic, especially under 30, that Facebook is losing now, due to its reputation as the social media platform for “old people.”
#Video Is a Must- Captured Live Videos
Video is winning the race of most successful medium of marketing in 2020 and this is set to continue into 2021. This makes sense, because the average attention span of users is short, and most people would prefer to watch a video than read a blog post.
Live video has been a wide factor in marketing because it directly connects engaged customers to products and services. If you want to catch customer attention then you will most likely find them on social media. Platforms like Facebook Live have given marketers the possibility to be in the face of their target market.
Next year, live video feeds will increase, but the important aspect going forward will be originality. Interactive video and imaginative video marketing that encourages user or consumer engagement will quickly outpace video for the sake of moving pictures. Consumers become bored quickly- brands that use video to engage and excite peoples will win.
The significance of video cannot be understated according to Hubspot. Just simply adding a video to an e-mail boosts click-through rate by a staggering 200–300 percents, and placing one on a landing page increases conversion rate by 80 percent.
So make sure you do not fall behind in the video arena. In almost every area of marketing, it outperforms other mediums. Look at your business activities and resolve the best way to get video marketing incorporated into your strategy.
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