Start Your Own Social Media Marketing Business

 By: Sajjad Yaqub

Social Media Marketing


Nowadays Social Media Marketing(SMM) is used to promote a product in social media platforms (Facebook, Twitter, Instagram) and websites. The terms of email-marketing and digital-marketing are quite dominant in academia, Social media marketing becoming more popular for both practitioners and researchers. Most popular social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ads campaigns. SMM helps a company get direct feedback from customers (and potential clients) while making the company seem more personable. The reciprocal parts of social media give your customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of Social Media Marketing(SMM) is called Social Customer Relationship Management.

We’ve made this guide to provide you with an introduction to Social Media Marketing(SMM) and some tips to start social media marketing to improve your business's social presence.

1. Develop marketing strategies based on client objective

Effectual marketing starts with a considered, well-informed marketing strategy. Good marketing strategy helps you fix your vision, mission, and business goals and outlines the steps you need to take to achieve these objects.

Your marketing strategy affects the way you run your complete business, so it should be planned and developed in consultation with your team member. It is a wide-reaching and extensive strategic planning tool that:

• Illustrate your business and its products and services
• Describe the position and role of your products and services in the market
• Profiles your client and your competition
• Identify the marketing tactics
• Build a marketing plan and measure its effectiveness.

2. Set up Social media account 

Setting up social media profiles on Twitter, Facebook, Instagram or any other social network can be a lot of work. And if you’re starting from scratch, it feels like a big obstacle to overcome before using a new tool. We need to choose a profile photo or fill out a bio when all we want to do is start sharing content and engaging with friends.

Your social media profile is a window into your personality, your job and your interests—sure, but, if you have done correctly, it can be so much more than that. It can drive people to your website, it can promote some of your best content and it can lead to new clients and sales. When you reach out to a new contact or prospect, the first thing they are going to do is look you up online. Your social media profile needs to be both impressive and more discoverable.

With so much potential value in each an every social media profile, it’s worth investing the time and effort required to set them up carefully. These are some popular social media network-

• Facebook
• Twitter
• Google+
• LinkedIn Profiles
• LinkedIn Company Pages
• Instagram

3. Post graphics and text 

An effectual graphic enhances the text, and effectual text enhances the graphic. we want to go beyond simply pointing to the graphic in the text, which we would not allow for “integration.” We also need to explain the graphic to the reader in the text. Indeed, depending on the subject matter, it is a good practice to create the graphics first, to bring together some of the compatible concepts, and then walk the reader through the graphic to make sure all readers will have an accepted understanding of the graphics and its significance. With this technique, we can instantly create pages of explanatory text that helps the reader to understand and helps us tell the story.

4. Increase the number of followers


Social media(SM) is a fast, free, effective way to promote your business. There is a method to the social media madness not just in posting content public want to talk about, but in building a following. No doubt you’ve seen offers to sell you thousands of followers and you might be excited to take advantage of them, that can lead to problems including loss of your account. If you are focused on good quality followers who want to know what you say and buy your products or services, the only way to capture them is by earning them.

Here are a few tips for increasing your social media followers.

#Tips1: Be Regular and Consistent on Social Network.

#Tips2: Speak to Your Market.

#Tips3: Match the Message and Format to the Proper Network.

#Tips4: Have Your Social Media Follow Buttons Everywhere You Can.

#Tips5: Follow Influencers and Share Their Content.

#Tips6: Remind Your Email Subscribers About Your Social Media Accounts.

#Tips7: Respond to Your Followers.

#Tips8: Use Hashtags Where Appropriate.

#Tips9: Make It Easy for Others to Share Your Content.

#Tips10: Use Your Stats to Identify Popular Posts and Topics.

5. Customer service for the client

Customer service has an impact on both existing clients and potential clients. A recent survey found that approx 68% of consumers would react by telling family and friends about a bad experience by posting it on a social network. And as each Facebook profile has an average of 150 friends, the reach of this experience can quickly extent thousands. However, there is good value in ensuring you deliver positive customer service.

Now Technologies Customer Experience Report found that 87% of U.S. adults are willing to pay more for good customer experience and 74% of U.S. adults said a friendly customer service made them fall in love with a brand. Not only will brands get happy, Allegiant customers but will see increased business.

These are five ways to stand out from the crowd to help you deliver excellent customer service.

1.Respond as quickly as possible

2.Know your customers

3.Fix your mistakes

4. Go the extra mile

5. Give long term services – A customer is for life

6. Marketing analysis


A key part of any successful business plan is the Market Analysis. This part needs to demonstrate both your expertise in your particular market and the attractiveness of the market from a financial standpoint.

In other words,a Market Analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in quantity and in value, the variable customer segments and buying patterns, the competition, and the economic ambiance in terms of barriers to entry and regulation.

How to do a good market analysis?

The objectives of the market analysis section of a business plan are to display the investors:

• More you know your market
• The market is large enough to increase a sustainable business

In order to do that I recommend the following strategy:

1. Demographics and Segmentation
2. Target Market
3. Market Need
4. Competition
5. Barriers to Entry

6. Regulation